Media Code on a roll!

The Media code of Conduct to Realise Children’s Rights has come a long way! It has taken on a life of its own and has made a splash in quite a few places recently.

The Press Council of India (PCI) invited CWC to make a presentation of the Code on May 10, 2006. The Chairperson of PCI, Justice G.N. Ray, the Secretary and all members were present for the meeting. All the members of the PCI had studied the Code in great detail, are thoroughly convinced of its merit and want to promote it amongst the press media.  The meeting was highly productive. Proposed follow up includes the following:

• A national seminar will take place in August on the Media Code, jointly hosted by the PCI, the Ministry of Information and Broadcasting and CWC along with the other organisations involved in the drafting of this code.
• The PCI will recommend that the Media Code find a place in the curriculum of media colleges.
• The PCI will adopt appropriate sections of the Code to be included in their existing Code on media protocol to emphasize the importance of children’s rights.

In early May of this year, the media fraternity in Bangalore endorsed the Code at a press meet where they spoke at length with CWC and Madhyam and Bhima Sangha members about the Code and its relevance in todays’ market – driven media enterprise. The Code got extensive coverage the following days in all major newspapers, AIR and a regional TV channel. Several journalists have expressed interest in promoting the Code within their organizations and through their publications.

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